Creative Direction / Creamfields

Creamfields 2020 was a mid-lockdown, online event that brought new opportunities. Festival lovers partied to their favourite acts across the weekend with live stream events and event merchandise was made available to make it feel like they really were there. Taking reference from the authorities COVID-19 traffic light system to create neon red, amber and green colourways, and playing on the "stay home, still rave" messaging with a strong repeated 'House Party Edition' tag line. The concept and execution for merchandise was so well-received by the client that it was used across all event marketing and branding.

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